RECYCLING COFFEEBAK
CI
ABOUT KABER.
KABER is a sustainable brand from Korea.
Our brand was born from the idea of viewing spent coffee grounds—commonly consumed and discarded in everyday life—not as simple waste, but as a circular resource capable of creating new value.
LOGO
*The signature logo should be used appropriately according to the layout. Any modification of its elements, colors, spacing, or proportions is strictly prohibited, and all color usage must comply with the designated brand guidelines.
The English logotype “KABER” is designed using a clean and modern sans-serif typeface.
The refined curve endings and organically balanced letter spacing soften the rigid impression often associated with technology-driven companies, conveying a gentle and approachable image that reflects care for both users and the environment.
HOW TO USE
SYMBOL
The brand symbol is inspired by the form of a coffee bean.
Beyond representing a simple material, it embodies the origin of the coffee grounds’ circular journey—the bean itself—symbolizing the beginning of circulation and the seed of a sustainable ecosystem.
The organic curves express harmony with nature, while also conveying how small beginnings can grow into meaningful changes that positively impact the environment as a whole.
ABOUT BRAND
It visually embodies the philosophy of
“materials that return to nature.”
Represents advanced compounding technologies and the technical foundation of high-strength materials.
Represents the transformation of waste—such as spent coffee grounds and by-products—into new life and value.
Reflects a regionally rooted startup story
that began in Wonju, Gangwon.
COLOR
Main Color
KABER BROWN
HEX #47121b
RGB 71 / 18 / 27
CMYK 0 / 75 / 62 / 72
SUB Color
NATURE BEIGE
HEX FFECE2
RGB 255 / 236 / 226
CMYK 0 / 7 / 11 / 0
SUB Color
PURE GREY
HEX F5F5F7
RGB 245 / 245 / 247
CMYK 1 / 1 / 0 / 3
